Social media is a fabulous marketing tool for any budget. With the creation of hashtags you can draw attention to any topic and even start a movement or go viral.
I have tons of websites and urls so I spent some time attempting to build a landing page that linked to all the others, and I wasn't able to do it. So I bought another domain and built a kind of landing page on a whole different website.
Then, I noticed someone quoted me on social media and used my name as a hashtag – #ZariBanks. When I saw that I had an "ah-ha" moment. Because my website is my name I could use it as a hashtag each time I posted it on social media (see pic above).
People really do click on hashtags. I know I do, and it just makes sense to make good use of my name because there aren't many others with it out there (if any), and none that do what and all I do. There's even a search engine just for hashtags – hashatit.com – which you can use to search when you need to see what's already in use and how.
So, if you're a business owner, blogger, whatever, consider having an about page using your name for the domain. It's a priceless branding strategy. Then train others, by example of use, how to find you on social media by using your name as a hashtag. I shared this in the GYDN business group and one of the members is doing it – #EmpoweredWives.club.
If you're ever on Twitter or Facebook, search #ZariBanks and check me out.
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April 8-12, 2016
Author, Teacher, Mentor and Speaker