I recently spent 90 minutes of a work day in a week when I only had 1.5 days for office tasks available calling companies and removing myself from their snail-mailing lists. Most of that time was spent on hold. When I hung up from the last one, I sighed deeply and almost declared it a waste of time.
It was not a waste of time. I only make it to the P.O. box about once every two weeks with my travel sked, so I always end up having to stand in line for the counter to collect a bundle. By the time I get done tossing the junk into the recycling bin, I only have enough mail for my size box.
So when I picked up the mail that time, I tore off the back covers of the catalogs so I could call and cancel the subscripts. Among the culprits were:
I also ditched an email address I had since the 90s; I'll share more about that next time. This is turning into a year of clearing out ... I'll have to keep an eye out for more of those dynamics and report back.
Now I submit to you fellow problem solvers out there around the world - the U.S. in particular - that the system of selling addresses via hidden terms in contracts is severely broken and needs repair. Who's up for the challenge? I'm not a fan of additional legislation because the government has too much control of our daily lives as it is, but something needs to change. Or perhaps there are already services who intercept your snail mail like Unroll.me does your spam email and I'm just not savvy.
I'm curious what solutions you have to offer.
Social media is a fabulous marketing tool for any budget. With the creation of hashtags you can draw attention to any topic and even start a movement or go viral.
I have tons of websites and urls so I spent some time attempting to build a landing page that linked to all the others, and I wasn't able to do it. So I bought another domain and built a kind of landing page on a whole different website.
Then, I noticed someone quoted me on social media and used my name as a hashtag – #ZariBanks. When I saw that I had an "ah-ha" moment. Because my website is my name I could use it as a hashtag each time I posted it on social media (see pic above).
People really do click on hashtags. I know I do, and it just makes sense to make good use of my name because there aren't many others with it out there (if any), and none that do what and all I do. There's even a search engine just for hashtags – hashatit.com – which you can use to search when you need to see what's already in use and how.
So, if you're a business owner, blogger, whatever, consider having an about page using your name for the domain. It's a priceless branding strategy. Then train others, by example of use, how to find you on social media by using your name as a hashtag. I shared this in the GYDN business group and one of the members is doing it – #EmpoweredWives.club.
If you're ever on Twitter or Facebook, search #ZariBanks and check me out.
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April 8-12, 2016
Author, Teacher, Mentor and Speaker